Feature: Anatomy Of A Web Hit (w/ Wallpaper)

I recently published a piece (via LA Weekly) detailing, blow-by-blow, the way in which Wallpaper’s Eric Frederic, helped by a cadre of rabid friends (myself included), took his latest remix incredibly viral. Which remix? Why the one in which he AutoTunes Jay-Z, of course. Read the new article here.

And watch this too:


Cult Bit: Wallpaper. AutoTunes Jay-Z

It’s my honor to introduce a furiously banging track by my dear friends in Oakland-based duo Wallpaper. This thing should be viral soon enough, but for now, you can stream it and download (by right-clicking) below.

Jay-Z & Wallpaper. – “D.O.A. + 99 Problems (Wallpaper. Remix)”

Now the backstory: Jay-Z recently contributed his piece to the raging (har har) international debate over the blatant overuse of AutoTune in radio pop. Essentially hopping on an already existing meme, he named his track “D.O.A. (Death Of Autotune)” — co-produced, ironically, by one of the fad’s biggest abusers, Kanye West — and caused a stir with the lyric, “This is anti-AutoTune / Death of the ringtone / This ain’t for iTunes / This ain’t for sing-along.”

Here, Wallpaper., a group that’s used AutoTune as an instrument since early 2005 (that’s pre-T-Pain, for those taking notes), repurposes that lyric for a very singable, digitally modified hook. The somewhat brillaint ironic appropriation doesn’t end there, however. The meat of the track comes from Jay’s monstrous 2004 hit, “99 Problems,” which leads to this rather astute line from Wallpaper vocalist Ricky Reed: “I’ve got 99 problems but my pitch ain’t one.”

Oh, and did I mentioned that Jay’s voice is AutoTuned throughout?

Dear Blogosphere,

At this remarkably wee hour, having just turned in a feature about a seriously fantastic young talent named Nosaj Thing, it suddenly seems of the utmost importance to introduce you to this. Therein, you’ll find streaming audio and a download link for wallpaper.’s remix of Das Racist’s very not serious  (but mighty fantastic) song “Combination Pizza Hut & Taco Bell.” Bump it.