Feature: Anatomy Of A Web Hit (w/ Wallpaper)

I recently published a piece (via LA Weekly) detailing, blow-by-blow, the way in which Wallpaper’s Eric Frederic, helped by a cadre of rabid friends (myself included), took his latest remix incredibly viral. Which remix? Why the one in which he AutoTunes Jay-Z, of course. Read the new article here.

And watch this too: