Print ain’t dead, it just shrunk. To wit, Blink Media has just started up a brand new, free L.A.-circulated magazine dubbed Poptimist. It just so happens that said mag could fit into one’s back pocket, and without the classic rolling method that’s loosened so many perfect bindings. I haven’t held a copy in my hand yet, but I do have experience with these things, and I’d guess Poptimist‘s specs to be roughly 10 inches high by 6 wide. Though, if you click here, it can be however big you’d like it to. Once you’re firmly ensconced in those digital pages, you may want to turn to:

– Page 24, for an update from Chicago hipster hoppers The Cool Kids.
– Page 26, to explore the fabric of Compton’s fashion-forward U-N-I.
– Page 45, for a critical take on Anti-Pop Consortium’s Flourescent Black.
– Page 47, to read an overdue lauding of Themselves’ latest, CrownsDown.