Complex Profile: Cash, the Man Behind the Weeknd



Be calm: I know the Kiss Land creatures are (green) red pandas — some things are too tedious to explain mid-article. Others, like the fact that a man owns a full set of Encyclopedia Britannicas in 2017, the Wiki Age, are just tedious enough. There’s a lot of minutiae in the piece, so here are the broad strokes: Cash was born in Tehran during a very bad time; his family left for Canada; he was a young hustler with a heart of gold; he met the Weeknd; he drove cars (etc.) for the Weeknd; he now co-manages the Weeknd and their greater label/brand/lifestyle XO; he lives in a mansion (four blocks from my little L.A. apartment) with an entire wall of golden champagne bottles.