READ IT AT BILLBOARD (in print too)

I’ll level with you. I interviewed 14 people about this Musical.ly app—an international cast of adults (China, Germany, Russia, America), four tween/teen idols, a couple venture capitalists, representatives from three major labels, and my first Billboard cover subject Jason Derulo—and I’m still all “kids these days” about it, plus would have a hard time explaining in fewer than 3,000 words what Musical.ly is and why it has the music and tech industries scrambling for answers. But they are, and the answers are in this story about a lip-synch app turned revolution.